JOSHUA LAM CREATIVE
Creative Direction
CYBERFROG ARCA Race Car Wrap & CG Master Racers Brand Launch
Winner 2024 ARCA Paint Scheme of the Year
Developed and led the visual direction for a cross-platform campaign spanning motorsports, product design, and collectible packaging, expanding a comic IP into a fully realized physical and digital experience. The project translated the Cyberfrog IP into a high-impact visual system that extended beyond illustration into real-world applications, including a fully wrapped ARCA race car and a line of collectible products.
Visual Development
Establishing tone, color, and character presence across formats.
Real-World Execution
Applied the visual system to a full-scale ARCA race car, ensuring clarity, impact, and brand consistency at speed and distance.
Product & Packaging Extension
Extended the campaign into collectible products, maintaining visual continuity across packaging and physical design.
The project demonstrates how a single concept can evolve into a scalable visual system, bridging entertainment, product design, and live-event visibility.